✦ Coming soon to iOS

Sparkle the star mascot holding a magic broom, sweeping photos away in a sparkle trail

Life is messy.
Your camera roll
doesn't have to be.

Sort. Swipe. Sparkle

Swipe to keep, delete, review later, or share. Without the stress, Sparkle makes cleaning your camera roll feel like magic.

First 100 people get free lifetime access. No credit card needed.

✦ Founding spots remaining 1 of 100 left

Sparkle onboarding screen: clean your camera roll in 5 minutes a day

✦ Built for real life

Five minutes.
That's all it takes.

You don't need a free weekend to clean your camera roll. Sparkle is designed to fit into your everyday life: five minutes while you wait for coffee, on the elliptical, or in line at the store.

🔔 A reminder at your best time

Tell Sparkle when cleaning fits your day, and you'll get a gentle nudge right then.

☀️ Morning 🌤️ Noon 🌇 Afternoon 🌙 Evening 💤 Before bed

5 min

per session

100s

of photos sorted

GBs

freed up fast

Your camera roll, finally under control

Swipe the way you already scroll social media. No learning curve, no hours of scrolling.

Swipe up to keep

Photos you love stay safe in your library, always.

Swipe up

Swipe down to delete

Blurry shots, duplicates, and old screenshots, gone.

Swipe down

Swipe left to review later

Not sure? Set it aside and come back to it. No pressure.

Swipe left

Swipe right to share

Send a favorite moment straight to the people you love.

See it in action

Every screen designed to make cleaning your camera roll feel effortless.

Swipe to sort in seconds: up to keep, left to review later, right to share, down to delete

Find what to delete in seconds with Quick Wins and Browse

Your library organized by year, then month

Double-tap your favorite and share the memories

Review before you delete: month complete summary

← scroll to see more →

Find what to delete in seconds

Grab the quick wins first, or browse your library your way.

Quick Wins

Free up the most space, the fastest way.

🖼️

Similar

Duplicates and near-identical shots

📸

Screenshots

That pile you forgot about

🗂️

Large files

The biggest space hogs first

🧾

Clutter

Parking meters, receipts, photos of texts

Browse

Explore and clean by category.

📅

On This Day

Today's date across every year you've taken photos

▶️

Videos

Clips sorted on their own

❤️

Favorites

Your best shots, all in one place

🕐

Review later

Everything you set aside, ready for a second look

📚

Library by year, then month

Start broad and drill down fast, newest first

Everything you need. Nothing you don't.

Built for real people with real photo libraries.

⚡

Handles 50,000+ photos

Got a huge library? No problem. Sparkle is built to handle even the most out-of-control camera rolls without crashing.

🔒

Completely private

Nothing leaves your phone. Your photos never touch our servers. Your memories stay yours.

💾

Watch your storage grow

See exactly how much space you're freeing up in real time. Watch that iCloud storage bill shrink.

💌

Share in one swipe

Swipe right to send a photo straight to the people you love, right from your cleaning session.

❤️

Double-tap to favorite

Found a gem? Double-tap to favorite it, so your best shots always stay front and center.

🤖

COMING SOON

AI Smart Folders

Tell Sparkle what folders you want: posing videos, workout clips, food photos, travel memories. The AI automatically sorts every photo into the right place. No manual work. Ever.

🔒

Your photos never leave
your phone. Ever.

We built Sparkle with one rule: what's on your phone stays on your phone. No exceptions.

📵

Zero cloud uploads

Your photos are never uploaded to any server, anywhere. Not ours, not anyone's.

🚫

No data storage

We don't store, analyze, or retain any of your photos or personal data. Nothing.

📱

100% on-device

Everything happens locally on your iPhone. Your memories stay exactly where they belong: with you.

🚷

Never sold, never shared

We will never sell your data or share your information with third parties. Period.

✦ Your privacy is not a feature. It's a promise.

Life is messy.Your camera rolldoesn't have to be.

Five minutes.That's all it takes.